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The evolution of Social Business Strategy: How the customer took control of...
TweetMarketing underwent a massive shift in the last half century, with traditional methods of mass marketing moving to more niche strategies, targeting small groups or even individuals. The change...
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Your Facebook fans aren’t a community, and probably don’t want to be either
TweetOne of the biggest problems to face social media marketing is that due to it being a relatively new area there is little in the way of “text book” theories. That’s not to say that there aren’t...
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